中文版
ENGLISHDisplay market growth rate reached 23.7%
Published:2020-1-10 10:23:39
In recent years, following the LED, the industrial competition has become fierce, the integration of the entire industry and the industrial chain has accelerated, and the concentration of shopping malls has gradually advanced. As a result of the increase in occupations, the mergers within the profession have accelerated and gradually evolved into large enterprises and large-scale competitions. . Especially in recent years, following the skillfulness and cost reduction of LEDs, the use of LED small distance and transparent screen has been deepening, and the scale of LED display screen shopping malls has also been expanding, especially as the LED display of the global LED display screen shopping mall “Dayu”. The screen industry has been in a booming development in recent years, significantly higher than the global growth rate.
Data shows: Since 2011, the scale of China's LED shopping malls has increased rapidly. From 154 billion yuan in 2011 to 2017, the scale of LED shopping malls reached 550.9 billion yuan, with a compound growth rate of 23.7%.
In the future, China's LED display screen shopping mall will usher in a new round of outbreaks. Of course, the so-called "the future is bright, the road is curved", following the industrial transformation and the optimization of the needs and professional skills of the shopping malls, the prospects of the LED display screen industry are very promising, but there are still many difficulties in the road. Warfare, and even the uncontrollable factors that are constantly emerging, such as the price of the raw material supply chain is irregular, or the price of some channels, or even the homogenization of professional products, how to show the screen manufacturers how to stay out of the way, pursue their own Steadily increasing?
Force each subdivision advantage
Wedding LED display At that time, more and more LED screen enterprise manufacturers under the increasingly fierce industrial competition and the shrinking profit space of traditional shopping malls, turned their attention to LED display screen segmentation shopping malls, many LED screen manufacturers began to cultivate key points The development of a certain sub-product, and even the strategy of "taking a certain type of sub-products and shopping malls to the extreme" as a strategy, focusing on the segmentation of LED display products in the mall, for example, pushing the LED "ice screen" dance beauty to international products Photoelectric and so on.
From the 2018 LED exhibition this year, the new product categories are frequent, we can also see the strengthening of the LED display screen product segmentation trend, which also means that the trend of clear positioning of the screen manufacturers will continue. Such a segmentation trend of shopping malls has relatively reduced the competition pressure of screen enterprises, and is also conducive to the refined production of products, and the advancement of LED display screen professional products reputation and added value.
Skills to promote product cost-effective
Under the two mountains of competition and profit, LED screen manufacturers want to find a way out, and innovation is the most basic solution. In particular, the innovation momentum of small distances in recent years is very rapid. Many manufacturers have also rushed to research and develop their production. From the upstream to the downstream, manufacturers of all LED display screen industrial chains are carefully carrying out skill innovation. Together, following the industry's emphasis on common sense property rights and product patents, the pace of patent layout in various screen enterprises has been further accelerated. More and more screen manufacturers have begun to use the means of order to defend their common sense effects.
In recent years, LED display skills have been constantly upgraded, taking small distance products as an example. The distance is constantly shrinking, the skills are constantly stable, the functions of Micro LED and Mini LED are gradually developed, and the indoor and outdoor small distances go hand in hand. Together with the packaging skills to continue to advance, COB package small distance and other skills are gradually becoming sophisticated and used, with the further release of the needs of the mall, the small distance will not be limited in the future.
Shopping mall competition is also an inevitable stage of industrial development. LED display screen industry is certainly not an exception, but now the LED display screen profession has to deal with a series of problems caused by the imbalance of occupational production capacity in addition to the challenges of transformation and promotion. Therefore, in addition to relying on the segmentation of shopping malls and innovative product skills to improve product value, manufacturers should also expand the industry chain to complete the entire industrial chain layout, and increase resource integration, improve service levels, and comprehensively advance products. Skill content.
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